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NamtaMusic.com Launches Business Services for Teachers

Date Posted: 08/18/11 | Category: News

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Sacramento, CA - Life is about to get easier for independent music teachers. Namta, a new Internet company serving the music education community, has launched a suite of innovative business services designed to help teachers compete in todays online marketplace. Namtas services include low-cost, SEO friendly music teacher websites, a system for managing student enrollment and billing, and pre-designed marketing materials teachers can customize and print to promote their image and attract more students.

According to Namta president and founder, David Terry, Namta's services make it much easier and more affordable for teachers to start, grow and operate their music lesson programs. "Most music teachers dont have a search engine optimized website that will pop up on Google and other search engines when local students search for music lessons in their communities," Terry said. "Namta is changing that by offering professionally designed SEO friendly websites--with no set-up or design fees."

In addition to helping teachers establish a professional online presence, Namta's Studio Manager service streamlines and organizes student enrollment, account management and online billing. Using Studio Manager, teachers can email invoices and manage student account balances in just a few seconds. An optional feature allows teachers to accept secure, debit and credit card payments via PayPal.

"Namta simplifies the business side of music education, by allowing music teachers to manage virtually all of their administrative, sales, and marketing tasks in one convenient, web-based location," Terry added.

Namta subscribers also have pre-designed Marketing Tools (flyers, business cards, referral cards, gift certificates, recital certificates, enrollment forms, and more) right at their fingertips. Teachers can easily customize and print these materials directly from their computers.

"Much like the individuals and organizations we strive to serve, Namta advocates quality music education," Terry remarked. "By supporting professional music teachers and schools, we are doing our part to keep music education alive, healthy, and accessible to students and families." For more information, visit www.namtamusic.com.

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Guest Bloggers Welcome

Date Posted: 12/30/10 | Category: News

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To stay in tune with our growing online community and to share new ideas and insights, NAMTA is looking for guest bloggers.

Are you currently writing a blog that NAMTA music teachers and students would find informative or entertaining? Do you have any helpful tips for helping NAMTA members market their music teaching services? Have you recently experienced an event, performance or encounter that made you think differently about music or music education?

If so, we’d love to hear from you! Whether you’re a music teacher, a music student, or you work for a musical instrument manufacturer or music retailer, NAMTA encourages you to contribute. We will review all guest blog posts and publish those that provide relevant, insightful or entertaining content. Of course, we will include a byline, giving you full credit for your carefully crafted words. And if you have your own blog or website, we’ll be glad to include a link.

Guest blogs should be no longer than 500 words. Ready, set, write! Please submit your guest blogs at support@namtamusicDOTcom

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Closing the Sale and Scheduling the First Lesson

Date Posted: 11/29/10 | Category: Marketing

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As a music teacher, you probably don’t think of yourself as a salesperson, but your ability to “close the sale” (set an appointment for that first lesson) is vital to the success of your business. Just like anything else, with a little practice, your “selling” techniques will eventually become second nature.

The most important thing to remember when a first-time caller inquires about lessons is that your goal is to enroll that student. Keep that goal in mind and steer your questions and conversation accordingly. Be proactive. Make an effort to find out the new student’s goals for music education, as well as their current skill level and preferred genres. Then you can discuss your expertise and training and explain how you can help them achieve their goals.

While on the phone, keep the conversation light and friendly, and try to avoid extended moments of silence. In addition to explaining how your teaching will benefit them, you should also inform the parent or student about your policies, such as payment options, business hours, and special offers for new students.

When setting up the time and date for that first lesson, it pays to be flexible. If necessary, consider scheduling a lesson that may seem inconvenient or require you to shuffle your schedule a bit. It’s better to be accommodating than to lose a potential student! Once a relationship has been established and the student enjoys your teaching services, arranging schedules will be much easier.

Close the conversation by courteously, and enthusiastically confirming the lesson date. “Thanks John, I look forward to seeing you next Tuesday at three o’clock.” In future blogs, we’ll discuss tips for getting the phone to ring more often.

David Terry
President of NAMTA

If there are any music topics that you would like us to write about, please submit them at support@namtamusicDOTcom.

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